WILL TO POWER
IMPERFECTION was born from the desire to create a long lasting narrative supported by the alignment of technology, philosophy, art and culture.
Pop Culture and technology have recently come under the same criticisms. Predominantly, the focus of innovation on diversion rather than “solving the world’s big problems” and promoting self-absorption activities. IMPERFECTION touts a more optimistic outcome; one where both pop culture and technology can be used to enhance society.
Some might argue that pop culture represents an uproar of culture against its own essence. IMPERFECTION builds a modern library of illustrative artifacts inspired by pop culture icons with a double purpose of inspiring the next generation to re-discover the classics.