NEPERFEKTA * Esperanto for Imperfect
NEPERFEKTA is an experiment by the team behind the label IMPERFECTION. In contrast to a heavily charged brand narrative, NEPERFEKTA aims to provide a space for the team to express their full creative freedom, with no hidden message and no agenda.
Esperanto, an experimental language, was created to unite, foster peace and international understanding; to facilitate communication among people of different languages, countries and cultures.
The creative essence of the small capsule is reflexive; inspired by anything and everything experienced in the moment. Congruent to Esperanto, NEPERFEKTA also aims to mimic its three goals of ease of use, promote empathy and unity.
Serie 1: Tears of Joy
With 2unified drops, NEPERFEKTA’s first serie called “Tears of Joy” reflects on the shared experiences resulting from the current times of social distancing and isolation:
From pain, to acceptance, to exhilaration, tears are the first mark of the emotional rollercoaster we all went through. It accompanied a vast range of associated feelings, from shock to gratitude then onto optimism; reminding us that we are all human.